THE CHALLENGES OF CROSS DEVICE ATTRIBUTION IN PERFORMANCE MARKETING

Just How to Track ROI on LinkedIn AdvertisementsDetermining ROI on LinkedIn Ads is an essential action in enhancing advertising initiatives and optimizing campaign efficiency. Tracking conversion rates and various other crucial metrics enables data-driven changes to enhance ROI and project efficiency.

AI & Automation in Performance Advertising And MarketingAI marketing is the use of sophisticated algorithms to assist marketers improve processes and improve audience insights. With ML and NLP, AI automates tasks like data analysis, material generation, client service, and rival monitoring.